Google Keyword Ranking And Technical Guidance Services

SEO is a key method for growing website traffic, which is why LOGIC defines it as the core of website operations. Mindset drives action—only those with a clear vision for running a website or business are truly ready to engage in digital strategy. When SEO is seen vaguely, it's often mistaken as a one-person task—a belief that hiring a single SEOer will guarantee results. But without a proper understanding of SEO, it's impossible to assess a candidate’s real expertise. This makes hiring decisions a “black box” process, often leading to confusion and loss of direction or confidence. In reality, SEO is not a solo role—it’s a team effort. That’s why LOGIC emphasizes: when SEO is understood as SEOs—a plural concept—it marks the right time for a company to begin SEO seriously.

Written for both humans and machines (search engine algorithms and signals).

It's written for humans because only by meeting human search intent can content create real value.

It's written for machines because search engines rely on algorithms and signals—only when content meets their recognition and evaluation criteria can it be shown to more people.

Search engine signals are the basis for algorithmic decisions—essentially the parameters used for judgment. Algorithms define the rules and execute actions, while signals provide the data those algorithms evaluate. Typically, when algorithms are updated, the signals evolve as well. These signals are highly granular, covering areas like domain signals, keyword signals, UX signals, web tech signals, link signals, and content signals—amounting to nearly a hundred subcategories in total.

1. A domain linking to your page is essentially casting a vote to search engines, signaling that your content is valuable and trustworthy. Backlinks are the result of these vote-like recommendations.
2. Providing readers with additional context and the ability to explore related content further.
3. Site quality is linked to referring sites.

1. SaaS Website Builder
2. Open-source CMS Website Builder
3. Static Website Building

Mobile-first indexing became Google's default indexing method for all websites after March 2021. Google no longer indexes desktop pages and will not provide separate notifications in GSC. Since then, Google's index data has relied solely on the mobile page index to return SERP results. In GSC's page indexing reports and crawler analysis, it's clear that Google uses the "Googlebot Smartphone" crawler. The era of desktop indexing may be over, and mobile-first indexing is the future search method for the next decade.

Baidu has not yet introduced a similar indexing update, or if it has, the information has not been publicly disclosed. The usage of mobile devices has far surpassed that of PCs. Search engine indexing updates align with the characteristics of the internet era, and since 2021, SEO efforts have shifted focus entirely from desktop to mobile.

Currently, search engines still struggle to fully understand the content of the following media files. When these files are added to a website as content, additional descriptive tags need to be included.

1. Picture
2. Video
3. Audio

Images should use the alt tag to describe the content of the image; videos and audios require additional text scripts to describe the content, enhancing their indexability. When search engines crawl these tags, they can determine the file's content attributes and index them correctly.

Search engine penalty signals are typically related to cheating. These signals serve as criteria or indicators for penalty algorithms, helping identify websites and pages that use improper methods for SEO and negatively impact user experience. Below are common penalty signals from search engines, which, when persistent, can trigger algorithmic or manual penalties, with algorithmic penalties being the primary result.

1. Slow Page Load, Page Not Opening
2. Keyword Optimization Errors
3. Excessive Link Swapping
4. Pop Up
5. The Trend Of Link Disconnection Is Obvious
6. Site Hacked with Malicious Code
7. Garbled Content

Search engines continuously improve their algorithms to identify and penalize inappropriate practices to enhance the quality of search results and user experience. To avoid penalties, website SEO optimization must comply with search engine guidelines, aligning the site's overall metrics with user value and better user experience.

Ⅰ、Core Web Vitals Performance Metrics
Page Load Speed
Page Interactivity
Page Visual Stability

Ⅱ、Core Web Vitals Factors
Largest Contentful Paint (LCP): Measures the time it takes for the main content of the page to load.
First Input Delay (FID): Measures the time it takes for the page to respond to user interactions with page elements.
Cumulative Layout Shift (CLS): Analyzes how the page loads and whether layout shifts unintentionally cause users to click on other elements.

Ⅲ、Data from Google Browser
Core Web Vitals also assesses how mobile-friendly your page is, whether it uses HTTPS, and if it contains intrusive pop-up ads. You can check your page's performance through the Core Web Vitals report in Google Search Console, which will rate your pages as "Good," "Needs Improvement," or "Poor." You can also use Google’s PageSpeed Insights to directly test each Core Web Vitals metric.

The 4C refers to the following forms and types closely related to content. Based on the website's content positioning and data goals, the selection of indicators for content creation is made after 4C planning. With this preparation, content creation will be more organized, and the results presented will be richer and more comprehensive.

In the application of the 4C, the first step is to define the page type. Based on the page type, select the theme and plan the content structure. The choice of content format should correspond to the SERP analysis results of the theme, making the data pursuit more targeted. The selection of content format depends on the content type and details. Finally, the content's unique selling point should be highlighted, focusing on the independent value it brings to users.

1. Content style
2. Content type
3. Content format
4. Content angle

Baidu and Google are both search engines, essentially the same thing, and the principles and methods of SEO are also the same. Similar things naturally have many similarities, such as both having quality judgment algorithms, penalty algorithms for detecting cheating, algorithms to combat spammy links, and sandbox periods, among others. There are many more similarities that won't be listed here.

The differences between the two mainly lie in the names and operational details, such as the methods of operation in their webmaster backends and the differences between GoogleBot and BaiduSpider.
The differences between search engines are primarily in operational details, such as their crawling methods, resource submission processes, and indexing approaches. For example, Google accepts XML sitemaps for indexing, while Baidu does not. However, these are not fundamental differences; they are just operational nuances. In fact, Baidu and Google are highly aligned, and typically, when Google rolls out a significant algorithm update, Baidu and other search engines tend to follow suit at a later time. This pattern is not limited to Baidu and Google but also applies to Bing and Google. Therefore, the differences between search engines mainly lie in the "techniques" they use, while on the "principle" level, they are fundamentally the same.